(via radcollector)
i have a strange relationship with reflective stuff. when done in it's usual way it's pretty lame, but when it's done up in really creative and inconspicuous, it's kinda cool. enter ice cold apparel- a brooklyn clothier utilizing reflective in order to avoid accidents. now i wouldn't be caught dead wearing that shirt during the day, i would def sport those socks- just roll up my pant legs and there's the reflective. pretty cool. you can get a closer look here.
jmik
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