i've got a fever: mavic's olympic promo

Elite track riders prepare for the London Olympics from Mavic on Vimeo.
saw this over at tracko- i found it fitting since i'm extremely into the olympics right now. he raised a good topic about branding in the olympics. mavic (along with alot of other companies, actually) is known for not only their products but the really necessarily big logos. obviously, there are alot of regulations when it comes to things like this so the olympic mavic branding is considerably toned down... well anyway, this french video for mavic with the great gregory bauge is pretty cool.

jmik