(via wired)
if you're a bicycle nerd like i am, then ritte van vlaanderen should be a name you might be familiar with. like many great bike endeavors, it started as sort of a laugh but then became something huge (well at least to me anyway). wired talked to spencer canon, the founder of ritte, about the origins, current events, and future of the brand. the story and mission of ritte is extremely interesting, and it's a smashing good read. you should take a look.
jmik
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